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e-Commerce Times

E-Commerce Times: the E-Business and Technology Super Site
  1. Malicious code has been discovered in two versions of Piniform's CCleaner housekeeping utility, the company disclosed on Monday. Piniform is owned by Avast, whose security products are used by more than 400 million people. The malware infecting CCleaner could give hackers control over the devices of more than 2 million users. CCleaner is designed to rid computers and mobile phones of junk.
  2. Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users," said Melissa Sanchot, head of marketing at MakeMeReach.
  3. InsideView has released a new tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. "Companies who want to [succeed] with ABM need to start with the right set of target accounts and people," said Joe Andrews, VP of product and solution marketing.
  4. In a rare move, the U.S. Federal Trade Commission on Thursday confirmed that it has opened an investigation into the data breach at Equifax that compromised the sensitive personal information of 143 million U.S. consumers. The FTC announcement came less than a week after Equifax revealed that an unknown party had gained access to names, addresses, Social Security Numbers and other data belonging to nearly half the U.S. population.
  5. Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to make an informed assessment of MAP vendors' offerings.
  6. Salesforce earlier this year introduced its Einstein Vision capability, an idea with a lot of promise but not a great deal of precedent. Who had applications that could see, and how would this be used? For decades, we've been content with scanning documents and analyzing them with OCR tools, or we've used bar codes and QR codes -- but it all came down to recognizing simple symbols.
  7. Federal agencies have begun using an emerging information technology tool to manage the huge amount of data the United States government generates and stores. Federal IT managers recently have embraced the concept of convergence, which has been gaining traction in the private sector. Agencies also have indicated that the approach may be useful for other federal IT applications.
  8. Businesses have been focusing on the Internet of Things as an enabler of growth and increased operational efficiency, as well as the means to provide a better experience to customers and partners, according to the State of the Market: Internet of Things 2017 report Verizon released this week. Seventy-three percent of executives surveyed said they either were researching or currently deploying IoT.
  9. Linux is now the dominant operating system on Amazon's AWS cloud service and is growing rapidly on Microsoft's Azure platform this year, according to a report on public cloud adoption trends Sumo Logic released on Tuesday. The company's second annual State of Modern Apps report reveals usage trends on AWS, Azure and Google clouds, and how they impact the use of modern apps in the enterprise.
  10. Nimble has partnered with CircleBack, which offers an AI-powered contact capture and cleaning tool that updates contacts and scans business cards automatically. The CircleBack tool captures email signatures in Gmail and G Suite in real time, automatically adding new contacts to a user's list. The tool photographs or scans business cards and adds the information to contact lists as well.

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